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Once upon a time (about the time, in fact, that the 19th century was turning into the 20th), a small poultry farm was born in Attleboro, Massachusetts. Taking its name from the trees that dotted its landscape, Willow Tree Farm rapidly became a mainstay of the local economy, producing fresh poultry and eggs for those who farmed it as well as for local merchants.

Over time, the business grew. Willow Tree became a thriving egg and broiler-producing farm, complete with a neighborhood retail outlet and door-to-door egg business. Later, with local poultry farming in decline, owner Chet Cekala uttered the words that would change history…